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Tag Archives: Coca Cola
The greatest brand in the world
For marketeers, Coca Cola is still one of the greatest brands in the world, ever. I’m always surprised by their great and subtile marketing / advertising. Just look at this great picture they posted on facebook. Makes me wanna go … Continue reading
Posted in Marketing
Tagged Advertising, Brand, Coca Cola, dive, Facebook, marketing, water
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Word of mouth funfact
Which company is the first one to have build it’s empire largely due to word of mouth? Would it be Google? Coca Cola? Ben & Jerry’s? Microsoft? No guess what… Tweet
Posted in Entertainment, Marketing
Tagged Ben & Jerry's, Coca Cola, Google, Microsoft, Steven Van Belleghem, the Vatican, Word of Mouth
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The worlds biggest brands
Everyone knows quite some big brands right? But which ones are the biggest of the world? Business Management US investigated this and came up with the figure further underneath [click continue reading if you're at the front page].23 of the … Continue reading
Posted in Marketing
Tagged 2009, 2010, AB Inbev, Apple, Banking sector, belgium, biggest brands, Brand value, Business Management US, China, Coca Cola, Colruyt, Evolution, financial crisis, France, Germany, Google, HP, IBM, Japan, KBC, Microsoft, Nestlé, Nokia, Spain, Stella Artois, Switzerland, Telecom sector, UK, US, Wallmart, Walt Disney
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Coca Cola fun fact
Did you know that the Coca Cola Company was worth an estimated 113 billion dollars in 2002? And how much of that worth would be found in net tangible assets (like fabrics, vans, the bottles, …) you think? Tweet
Posted in Marketing
Tagged Assets, Billion dollars, Brand, Brand marketing, Coca Cola, Fun Fact, Goodwill, Intangibles, marketing, Tangibles, The Coca Cola Company, Worth
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The logo of Coca Cola versus the logo of Pepsi [Blog Reboot]
Ok, so it has been a while since I’ve blogged recently. But starting today I’m back with my first real post of 2011. About Coca Cola and Pepsi. Some while ago I had to give a presentation about the brand … Continue reading
Posted in Marketing, World View
Tagged brand elements, Brand marketing, Coca Cola, Coca Cola versus Pepsi, Coke, confusing, consistent, differences, logo, logo evolution, marketing, Pepsi, Pepsi Co, strategy
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