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Monthly Archives: March 2011
From the Senseo Coffeepads to the Heineken Beerpad
Wouldn’t it be great if you could tap a perfect pint out of pads like you can do with coffee? Well, your search is over! After the collaboration between the dutch companies Philips and Douwe Egberts, which led to the … Continue reading
Posted in Marketing
Tagged 1st of April, Beer glasses, beer pad, Coffee machine, Douwe Egberts, Heineken, Joke, Mangrove, marketing, Philips, pint, Senseo, tap
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Funny slogans
Many people think that marketing and advertising are the same. But we all know (I hope) that marketing is much more than advertising alone. Still, a good advertisement can improve sales a lot. And so do funny slogans! Here a collection … Continue reading
Posted in Consoles, Entertainment, Marketing
Tagged Ad, Advertising, Banned commercial, Brand awareness, Budweiser, Collection, Commercial, Funny slogans, Get N or get out, Life is short, Live in your world, marketing, Microsoft, Nintendo, Nintendo 64, Once you pop, play in ours, play more, Playstation, Pringles, Sales, Slogan, Slogans, Sony, We're number two; we try harder, When you say Budweiser, Xbox, Yellow Pages, you can't stop, you've said it all
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Smart marketing by Maes
About a week ago Maes, a beer brand which is part of the company Alken-Maes, did some quite smart marketing if you ask me. They were stuck with 6.000 draughtkegs in Belgium which would expire the 30th of April and … Continue reading
Posted in Marketing
Tagged Adopt, Alcohol, Alken-Maes, beer, Beer brand, belgium, Draughtkegs, Drinking, Expire, Facebook friends, Free, friends, Maes, marketing, Smart Marketing, Students, Word of Mouth
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Coca Cola fun fact
Did you know that the Coca Cola Company was worth an estimated 113 billion dollars in 2002? And how much of that worth would be found in net tangible assets (like fabrics, vans, the bottles, …) you think? Tweet
Posted in Marketing
Tagged Assets, Billion dollars, Brand, Brand marketing, Coca Cola, Fun Fact, Goodwill, Intangibles, marketing, Tangibles, The Coca Cola Company, Worth
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The logo of Coca Cola versus the logo of Pepsi [Blog Reboot]
Ok, so it has been a while since I’ve blogged recently. But starting today I’m back with my first real post of 2011. About Coca Cola and Pepsi. Some while ago I had to give a presentation about the brand … Continue reading
Posted in Marketing, World View
Tagged brand elements, Brand marketing, Coca Cola, Coca Cola versus Pepsi, Coke, confusing, consistent, differences, logo, logo evolution, marketing, Pepsi, Pepsi Co, strategy
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